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1 Team. 365 Days. 200 Towns. South Africa. 2012

A long road ahead...
Roger Wynne-Dyke
Roger Wynne-Dyke

In the fast paced, small world we live in filled with choice fatigue, high stress levels and increasing competitiveness, we face growing challenges each day.

First world stress levels are usually geared around too much choice and third world stress levels mostly too little choice.

Social media has become an integral part of both our business and personal lives. It is becoming increasingly hard to keep things fresh, unique and exciting for your audience. 

Our social media strategy for 2011 was to set the scene for our inaugural expedition in 2012. From there we aim to integrate business and personal social media interweaving a tale that is informative, interesting, intriguing, humorous and of course exciting.

In order to create a worthy following we need a captive audience and in order to create a captive audience we need you.

Roger OUT!

It can be hard, it can be tiring, but it will after all be engrossing!
Roger Wynne-Dyke
Roger Wynne-Dyke
Confronted with our project either by an in person meeting or via a first impression on our website - it may be one of "too much info", however our website's goal, and as such our goal, is to be a resource of information and a distribution channel of news, ideas and collaborated efforts.
Because we feel like we have so much to say and so much we want to do we so often waffle on but in essence The EXPEDITION Project is really just "all about collaboration"
It can be hard to hear when someone says - "But what are you actually all about?" or "your website is too busy". We take this constructive criticism well, but i for one, also find it hard putting the message across in any other way.
Thoughts, ideas, suggestions welcome...

Roger OUT!

5th November
Roger Wynne-Dyke
Roger Wynne-Dyke
On Friday 17 September 2011 i discussed the origins of 5th November  - Guy Fawkes Day on LiveJournal - What are your thoughts?

"An artist uses lies to tell the truth. A politician uses lies to hide the truth." A quote from a film i watched recently.

"Remember, remember the fifth of November.
Gunpowder, Treason and Plot.
I see no reason why Gunpowder Treason
Should ever be forgot."

The film in question was ‘V for Vendetta’ – based on the comic book of the same name, it's the story of London in the near future with definite similarities to George Orwells's '1984'. The british film production starring Natalie Portman, Stephen Fry and John Hurt tells the tale of how a revolution began by the blowing up of Parliament on the 5 of November - in similar vein to Guy Fawkes’ failed attempt in 1605 and hence the reference to the famous Guy Fawkes 'Gunpowder Plot' poetic little rhyme above.
I realised i dont actually know enough about the story of Guy Fawkes. I will find out more and get back to you.
The film however got me thinking once again.

How much do we know about anything we hear and see really I suppose is more to the point?
What do we stand for?
What do we believe?
What would we die for and what are we living for?
Who are we and who do we want to be?

A question to hopefully be answered another time. And questions i definately want to ask the nation of South Africa during our 2012 EXPEDITION.

Roger OUT!

Powering on through
Roger Wynne-Dyke
Roger Wynne-Dyke
2 months to go.

It has been 6 months of non stop EXPEDITION Project and i cant wait to get on the road and away from my computer for a while. I am really enjoying the developing, meeting people, brainstorming, but the real work is calling. Lets get this started now, with some real partners, so real visionaries, some real thinkers and believers.

Lets get 2012 underway.

...Otherwise i think i may get computer eyes - whatever those may be!

Rog OUT!

Origins of a dream and a dreamer - Part 2
Roger Wynne-Dyke
Roger Wynne-Dyke
Part 2:

The epiphany I had had which resulted in ‘The EXPEDITION Project’, helped me in many ways. It helped me get back on my feet first of all, but mainly it helped me find the soul I was looking for in myself and the dreams and aspirations I had once had. Now all of a sudden I had ambition again. But not your usual kind of ambition, I didn’t even really worry at first if anything would come of the new venture – I was doing it for me and for my very being. But soon the businessman in me started finding ways to make it a dream, journey and a viable opportunity – in all senses of the words.
We are all selfish whether we like it or not, and this dream and project is no different. But in helping others I am helping myself, I am learning and giving, educating and experiencing. Is that what life is all about.  
I now decided to bring all my passions into one place. Not just a few of them, but all of them. The EXPEDITION Project was to become a vehicle, pardon the pun, of my soul, my visions, my dreams, my loves and my goals. I would aim to live out all my passions and fears in one go and in doing that become a better person. And hopefully create fantastic sustainable business along the way.
So there I was starring, looking and dreaming. Hoping that it would all become clear and I would find the answer I was looking for. As I looked at the nearby mountains I began staring at a valley and I saw a direction into the sun, the light. I had chosen my path to get to where I was now, I, and only me needed to choose my path back out!
Life is not a straight line, it is like a forest, and it is very easy to lose your way, to forget where you came in. I had forgotten everything and I didn’t know where I was. But the forest that was once so clear and free of mist had turned so dark, but it was showing me the way out, the way past all the obstacles, the rocks and fallen down trees, the wild animals and the voices in the wind. Now all I could see was a valley in front of me with a mountain to climb and a light to reach. My soul was free again, my heart still frail. But I was following a new compass, the direction.

And this is only the beginning…

Origins of a dream and a dreamer
Roger Wynne-Dyke
Roger Wynne-Dyke
Part 1:

There I was sitting on a table grape farm in the Western Cape of South Africa, wondering what my next move would be, should be, and could be. Having contemplated giving up many times on myself, life, careers and many other things, here I found myself looking to the sky and hoping the wind would whistle the answers. The warm autumn sun helped, it helped a lot. So do good food and plenty of rest. Why is it that I found myself in this position so often? Wondering why I was so confused and lost. It always seemed as though I thought about things too much, examined everything and criticized my own choices. The very nature of critiquing my own choices doesn’t make sense, but I did it time and time again.
So there I was starring, looking and dreaming. Hoping that it would all become clear and I would find the answer I was looking for. As I looked at the nearby mountains I began staring at a valley. The sun was setting to the left of the valley and found myself lined up looking right at the ridge in the mountain. As clear as day I saw an image. I picked up my nearby diary and began to draw what I saw. 

A few things occurred to me. One of them was that you can see or find pretty much anything if you look hard enough and the other thing was that I must be going crazy!
Crazy wasn’t far off it would appear as at that moment I had what I suppose you would call an epiphany.
Two months earlier I had moved from Knysna on the east coast of South Africa back to my hometown of Cape Town. This had happened after a business and personal relationship had come to an end leaving me no reason to stay in the small but beautiful South African holiday town.
Three years prior to that I had arrived in Knysna to start what had felt like the beginning of a great new life. A life I thought I had always wanted. I had returning to South Africa after 8 years overseas working towards something that had just never happened I guess. What that something was I had hoped would be clear when I found it. But by not knowing, made it rather hard to know when I found it. So when the opportunity came to return home with an offer of a beautiful woman, that seemed like all the something I needed. No arm twisting required. So I guess it was no wonder that the something turned out to be another nothing and inevitably left me back at square one. Or at least that is how I felt. I would feel like that every day until recently when things all started to make sense….in a fuzzy kinda way. Well I suppose it made sense in comparison to the nonsense I had be feeling, thinking and saying…anyway where was it?...
Right so the epiphany – well I sat there looking at the beautiful mountain, with the beautiful sun and everything was just beautiful you could say. And no, I didn’t suddenly find God, or hear a voice or get struck by an amazing idea. But what I had was an epiphany of a different kind.
Now I forgot to mention that in leaving Knysna, and my personal relationship and business two months prior I had also been paid out for my shares in the business. Now it was by no means a lot of money but definitely more money than I had ever had in one place of my very own.
So what I thought at that moment was – why don’t I buy myself a land rover and travel South Africa for a year and just see what happens, see where it takes me, see who I meet and what I learn, and maybe just maybe someone will pick up on what I am doing and why and something will come of it.
So there I was with no real goal or plan or idea – just a thought of me doing something for me, just me, with the possibility of something maybe coming of it. And if nothing did come of it then, oh well I would be back where I started three years ago. So that, my friends was the first moment of the expedition project.
As I began thinking more about it, I realized that it may be possible to build up a bit of hype over this trip and I could maybe even get some publicity or even sponsors in doing so.
Next I needed things that I would be doing. Being the person that I am, I find it very hard to just BE or to just DO, I always have to have a plan of attack. So I started making a list of possible things I could do that would last me a whole 365 traveling South Africa.
Now I needed a route! Several options came up while I started planning but I finally set my sights on a South African perimeter route – up the west coast, east parallel to the northern border and down the east coast back to Cape Town.
Piece by piece the project took shape and it started occupying my every thought. I would work all day everyday on more ideas, plans, routes, implementation and development etc.
What had started as a simple journey, turned into a company!
Finally 4 months later I sat with a prospectus, business plan, corporate identity, marketing plan, logo, website (in the making), temporary vehicle and no money left. It was August 2011 and ‘The EXPEDITION Project’, as it was now officially named and branded, was targeted for January 2012.

Roger Wynne-Dyke
Roger Wynne-Dyke
Right now i am overwhelmed by two things:
  1. The enormity of work that i have created for myself
  2. The willingness and generosity of the South African public - especially accommodation establishments in support The EXPEDITION Project by sponsoring our team with a roof and a bed for one or two nights over the course of our 200 town trip! Thank you so so much!
Back to work!


Nothing like a little honesty!
Roger Wynne-Dyke
Roger Wynne-Dyke

I’m not going to lie to you; it’s going to be a close call for the launch of the 2012 EXPEDITION Project – its foundation year.

With minimal sponsors on board, ok let’s be brutally honest – no sponsors on board – you can’t help but feel a little disheartened. I knew it wasn’t going to be easy, and with launching the twitter campaign on 1st August, the Facebook campaign 20th August and then our website on 9th September 2011, that only really left us with a handful of months before we were due to depart on our maiden voyage.

I can’t really blame sponsors for not jumping at the chance to join a new and potentially untested project. What did we have behind us? - a few previous business successes and a lot of faith. Was that enough?

So now sitting mid way through October 2011, with all our money spent on getting this far I often get asked if we have a back up plan. The answer is of course YES! The EXPEDITION Project will go ahead no matter what. Come January 2012 we will be leaving on our first of many trips and we will make do with what we have.

As one person recently said “Soon you will be overwhelmed” – we believe that. I believe that.

The EXPEDITION Project forges ahead!

Roger Wynne-Dyke

Founder, The EXPEDITION Project


The Jam Jar
Roger Wynne-Dyke, project, southafrica, capetown, expedition
Originally posted by thejamfactory at Jam's Praise
It’s a brand new week and here at the Jam Factory based in little old Knysna, we hope that you all enjoyed Heritage Day on Saturday.
It was a time to break out the braai tongs and enjoy the lekker weather that most of our country was blessed with! Usually, the weekdays we spend cooped up in an office mark the days of the glorious weather while the weekends are dull and dreary. But true to its word, Heritage Day brought upon us one of the best summer days that 2011 has had so far.
Many of us enjoyed a day outdoors, relaxing in the sun and taking in the fresh air. None of us seem to realize though, that we take this beautiful country and all of the amazing things that we can do almost daily, for granted.
We are all so happy and proud of The Expedition Project for standing out, taking notice and creating awareness of the environmental challenges that not only South Africa, but the world, faces.
We wish them well on their journey to make a better and worthy future for our planet and for the future generations and we support them 110%.
With The Expedition Project determinedly fighting to save our planet and inspiring every individual to do so too, we are positive that our environment will be forgoing some great beneficial changes not a day too soon. 
Warmest Regards,
Jam Factory
It’s ‘Cause TEP’s Awesome Too!

200 Towns, 200 Host Families
Roger Wynne-Dyke
Roger Wynne-Dyke
A daunting but very exciting task lays ahead for October...
This week coming I will be at UCT's GCI Green Week and Green Film Festival - we have been lucky enough to get a slot each night to screen our trailer for our 2012 EXPEDITION! Great news!

After next week i will have the mind numbing, and sure to be extremely interesting, task of phoning about 200 Municipalities and town mayors - should be a laugh!

Next up - looking for willing host families - 200 of them :) across South Africa!

And then, re-focus the sponsor search. I am now going to aim at free advertising in return for relevant sponsor services - eg: insurance, medical, food etc. Hope that will be more successful!

Roger Out.